This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: the site ranks for 63 searches, and every single one sits past position 20, so none of them produce a measurable visit. That's not for lack of work. The site has 25 pages, real guides, and real photos of finished jobs, not stock images. One page alone is built to answer 26 of those 63 searches, all about cost, and it still hasn't reached page two for any of them. You also have a 5.0 rating from 15 Google reviews that appears nowhere on the site. It's all detailed below, with what to do about each one.
Semrush shows 63 searches where a page on your site appears somewhere in Google. None of them are your own name. Every one is a stranger typing a real question about solar panels, EV chargers or grants, and the closest your site gets to reaching any of them is 24th. Here's the money end of the list: the searches with real volume behind them.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels ireland cost | 1,900 | 39th, from your cost guide. | 39th |
| solar energy | 1,600 | 54th, from your systems page. | 54th |
| solar panel price | 720 | 38th, from the same cost guide. | 38th |
| solar power cost | 590 | 29th. Your closest result on this list. | 29th |
| car charger grant ireland | 390 | 45th, from your grants page. | 45th |
| seai solar pv grant | 140 | 29th, same grants page. | 29th |
One page carries a quarter of the entire site's search presence. 26 of the 63 rankings, every cost-related search on the list, all point at the same guide, and it still hasn't broken into the top 20 for a single one of them. A page built to answer one question properly tends to outrank a page trying to answer forty at once.
The first two are technical faults, confirmed directly in the site's code. The rest explain why the rankings that do exist stay buried, and why the record you already have doesn't show.
The content exists and the design work has clearly been paid for: real project photos, a working FAQ, a guide for almost every cost question a homeowner could ask. What's missing is aim and proof, pages each built around one search instead of one page trying to hold forty, and a review record put where a visitor can actually see it before they call. This is not a design problem, it is steady monthly work.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that actually moves the numbers.
5,340 searches every month.
0 visits currently arrive from any of them.
Not one of the site's 63 rankings sits inside the top 20, anywhere.
That gap isn't traffic you're close to picking up. It's traffic none of the 63 rankings reach yet, since the closest any of them gets is 24th. You know your average job value on a solar or EV charger enquiry, and what your close rate looks like once someone actually calls. That's the sum worth running on your side.
The site has real backlinks behind it, 29 referring domains and 2.8K backlinks total, and Google visits it. None of that has turned into a single visit yet, because none of the 63 pages built around these searches sit anywhere near page one. The longer the cost guide keeps trying to answer 26 different questions at once, the harder it stays for any one of them to break through.